Inelastic Demand (0 < PED < 1):
✅ Definition:
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"Inelastic demand" means people do not reduce their buying by much even if the price increases.
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It happens for essential goods — like curd, salt, petrol, etc.
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PED (Price Elasticity of Demand) measures how much quantity changes when the price changes.
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If PED is between 0 and 1, demand is inelastic.
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✅ What happens:
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Price goes up ➜ Quantity demanded goes down slightly.
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But because people still buy almost the same amount, the total revenue increases.
Example: Petrol Price Increase
📌 Situation:
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Price of petrol increases from ₹100 to ₹110 (10% increase).
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Quantity demanded decreases from 5000 litres to 4850 litres (3% decrease).
✅ Let's calculate PED:
🟩 Since 0 < PED < 1, this is inelastic demand.
💰 Total Revenue:
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Before price rise: ₹100 × 5000 litres = ₹5,00,000
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After price rise: ₹110 × 4850 litres = ₹5,33,500
✅ Revenue increased even though fewer litres were sold.
🧠 Why is petrol inelastic?
Because people need it daily for commuting, transportation, and business, so they can’t easily reduce usage, even if the price goes up.
💡 Key Points to Remember:
Concept | Value |
---|---|
PED Range | 0 < PED < 1 |
Quantity Response | Less than price change |
Total Revenue | Increases if price increases |
Goods Type | Necessities (like milk, curd, petrol) |
Example PED | 0.5 (means weak reaction to price) |